Premium Cigar Company Introduces the Alexandra Collection
JUNE 4, 2019, Geneva & Los Angeles – El Septimo Geneva SA, a La Grande Maison Younan Collection company, has introduced the Alexandra Collection: a new line of cigars designed exclusively for women. The premium cigar and tobacco company is known for breaking boundaries by creating new products to meet and exceed the growing demand of premium cigar smokers. El Septimo’s Alexandra Collection is blended exclusively for women, recognizing that they share the same desire as men to enjoy the cigar lifestyle, but have different responses when tasting for the perfect cigar.
Zaya S. Younan, Chairman & CEO of Younan Collection and Younan Company, states, “Today, more than ever, women are finding enjoyment in the taste and aroma of premium, hand-rolled cigars, but are often ignored by the industry. There are no cigars on the market today that are custom designed to appeal to women and their tastes, as many see cigar smoking as a masculine past-time. Since we acquired El Septimo earlier this year, we have put significant resources into market research, testing, and blending techniques so that El Septimo is not just the best-known cigars in the world for men, but the best cigars in the world for all. We want to step outside the box and encourage men and women alike to taste, explore, and understand the ultimate premium cigars.”
In the U.S., 3.2 million women say they enjoy smoking cigars, with many more worldwide, yet many of these women feel that they aren’t recognized as consumers. According to a study done by the Federal University of Rio de Janeiro in Brazil, women possess 43% more cells and 50% more neurons than men in the olfactory centers of the brain, thus having greater taste buds than men along with a heightened sense of smell. El Septimo recognizes women as a separate category amongst cigar smokers, with heightened senses due to biological differences, thus requiring a customized experience. Therefore, The Alexandra Collection is meticulously designed and tested to pair perfectly with the unique palette that women alone possess.
The new Alexandra Collection debuted on June 1st, 2019. It includes two lines of cigars: the Coco and the Marilyn. The Coco is a mild 52-gauge short cigar with 15 grams of fine tobacco, a length of 135mm, and a 2/5 strength. The
Marilyn is a bit more voluptuous and strong at a 58-gauge, with 17 grams of fine tobacco, a length of 130mm, and a 3/5 strength.
The Alexandra Collection has been carefully designed and tested to fit the preferences of women smokers worldwide in regards to flavor, size, strength, smoothness, and aroma. The Collection provides a unique experience that changes flavors as each cigar is smoked, ranging from woody and intense with a distinct oak and tea blend to a mild caramel sweetness for the perfect finish. The result is an easy draw that creates a great density of smoke with a pleasing, but not overpowering, aroma. Each cigar is handmade with full-leaf tobacco, aged between five and 15 years. Wrappers are grown in high-altitude and are aged in a proprietary process that gives cigars a silky texture with a rich, deep shade. Although exclusively designed for women, the Alexandra Collection can be enjoyed by all who are passionate about fine cigars. The new cigars, along with the entire El Septimo line, can be ordered through its global network of distributors and directly from the company website, www.el-septimo.ch.
Younan concludes, “So many resources today are focused on attracting a male audience, but we believe that it is time to reverse the roles. The truth is, women have an important role to play, and by listening to their stories and opinions, we have created a one-of-a-kind experience.”
About Younan Company
The Younan Company is a global private equity firm that specializes in acquisitions and management of various assets and companies in the luxury consumer space. The company’s strategy is to build a portfolio of luxury products and properties, lifestyle companies and services, and it is recognized as a global luxury brand with more than $1.2 billion in assets under management through its subsidiaries Younan Properties, and La Grande Maison Younan Collection. The Younan Collection owns and manages luxury hotels and resorts in France including Château de Beauvois, Hôtel Saint-Martin, Château Le Prieuré, Alexandra Palace, Château de Vaugouard, Château de la Perrière; premium cigar maker El Septimo Geneva SA ; Golf des Forges, Golf du Petit Chêne, Golf d’Avrillé, and Golf de Vaugouard ; two vineyards in Saint-Emilion, including Château La Croix Younan, and Château La Garelle, and MPA Studio de Création in Paris. It recently acquired its first beach resort, Malibu Foz Hotel and Resort in Figueira da Foz, Portugal.
Three-Building Office Campus in Orange County
LOS ANGELES, March 19, 2019 – As part of its ongoing expansion in the greater Los Angeles region, Younan Properties, Inc., a fully-integrated, real estate owner, and manager of Class A office buildings in six major U.S. office markets, announced its latest acquisition of a three-building office portfolio in Orange County, CA.
Merge is a three-building office campus totaling 130,800 square feet. It is strategically located near the border of Los Angeles and Orange County, two of the nation’s largest metropolitan areas. Merge is well-positioned to attract tenants from both regions with unparalleled convenience. The location is within 15 minutes of both Long Beach and John Wayne Airports and within 30 minutes of LAX.
Zaya S. Younan, Chairman and CEO of Younan Properties remarked, “Orange County has experienced significant growth in terms of new construction yet office fundamentals remain stable with strong, positive absorption. Younan Properties was successful in acquiring this asset at a very favorable price that was far below the market replacement value with a great yield. When we acquired the portfolio, the occupancy was 95%. In less than two months, we have leased the property to nearly 100%. This is part of our ongoing expansion in Southern California. We have a number of deals in the pipeline for continued growth in the office market.”
Merge offers tenants premier property features including excellent freeway-visible identity and signage, highly functional and flexible floor plates for increased tenant scalability, and the dramatic architectural character of fluted spandrel concrete panes. As the third-most populous county in California, Orange County’s economic output, employment, and job growth are well distributed and increasingly diverse.
Younan commented, “Orange County remains an important economic driver and we are well-positioned to leverage our platform to realize the full potential of this purchase.”
About Younan Properties
Younan Properties, Inc., is a privately held real estate investment and management company, specializing in acquiring and managing Class A office properties and in strong growth markets throughout the U.S. including Houston, Chicago, Dallas, Los Angeles, Orange County, Phoenix, and Colorado. It is a subsidiary of Younan Company, a global, private equity firm that specializes in acquisitions and management of various assets and companies in the luxury consumer space. Known for its detailed, hands-on approach to improving operational efficiencies, while maintaining top building standards for tenants, Younan Properties is full-service with in-house expertise and resources in leasing, asset and property management, marketing, acquisitions, redevelopment, facility engineering, and financing. For more information, visit www.younanproperties.com. The Merge properties are located at 5405, 5455, and 5555 Garden Grove Blvd., Westminster, CA.
Luxury Brand Expands Further into Luxury Goods
LOS ANGELES, March 13, 2019 – Expanding its luxury product holdings, the Younan Collection, an international investment firm and manager of luxury hotels, golf courses, and resorts, announced it acquired all the assets of Septimo Concept SA, maker of El Septimo premium cigars headquartered in Geneva, Switzerland. The new company will be called El Septimo Geneva SA.
“We have been looking to expand our luxury line with products that unconditionally are the best in the world,” remarked Zaya S. Younan, Chairman and CEO of Younan Collection and Younan Company. The premium cigar segment is growing globally, and El Septimo is at the forefront of the industry using innovative yet traditional processes to make the most exclusive cigars in the world. El Septimo is a perfect complement to our luxury collection.”
El Septimo was founded in 2005 to set a new standard in the premium cigar market. By sourcing exceptional plants and growing the tobacco in high altitude conditions, the tobacco is aged anywhere from five to 15 years. This allows the oils and flavors to develop leaving behind an unusually rich and creamy smoke. The old world techniques employed by El Septimo mirror the process of aging and blending fine wine. The four pillars of premium cigars - strength, flavor, aroma, and combustion – are optimized to achieve a unique tasting experience.
Younan continued. “El Septimo cigars are premium-aged cigars with excellent draw, texture, flavor, combustibility, aroma, elasticity, color and the balance in the composition of tobacco and oils. The dark wrapper with a unique blending process provides a rich but balanced experience for our clients. El Septimo cigars are made entirely by hand and use 100% long-filler tobacco, meaning the leaves on the inside of the cigars run its entire length. The tobacco and final product are stored in a natural environment that provides optimum temperature as well as humidity.
“Today El Septimo offers a collection of 30 brands of cigars that provide a wide range of variety and experience to its clientele. Because of our blending and aging techniques, we can control the intensity of the experience,” noted Younan. We currently are testing a new blend that offers a lighter yet structured flavor profile that will appeal to women, and we plan on introducing several dozen new brands to our growing global customers. In the past, the El Septimo cigars have been marketed to a selective European audience. We plan on rolling out El Septimo to the U.S. markets later this year,” Younan added.
About the Younan Company
The Younan Company is a global private equity firm that specializes in acquisitions and management of various assets and companies in the luxury consumer space. The company’s strategy is to build a portfolio of luxury products and properties, lifestyle companies and services, and it is recognized as a global luxury brand with more than $1.2 billion in assets under management through its subsidiaries Younan Properties, and La Grande Maison Younan Collection. LGMYC owns and manages luxury hotels and resorts in France including Château de Beauvois, Hôtel Saint-Martin, Château Le Prieuré, Alexandra Palace, Chateau de Vaugouard, Château de la Perrière; premium cigar maker El Septimo Geneva SA ; Golf des Forges, Golf du Petit Chêne; vineyards in St. Emilion, Bordeaux including Château la Croix Younan, and Château La Garelle, and MPA Creation Studio in Paris. It recently acquired Malibu Foz Hotel and Resort in Figueira da Foz, Portugal.
PARIS, FRANCE, January 24, 2019 --- By virtue of his extraordinary and steadfast promotion of French tourism, American Zaya S. Younan, Chairman & CEO of global French luxury brand La Grande Maison Younan Collection was recently conferred the prestigious Gold Medal for Tourism (La Médaille d’Or du Tourisme) by the French government. He was presented the award by Bernard Gonzalez, the Prefect of Maine-et-Loire, at Château de Beauvois in the Loire Valley.
Stéphane Bern, French journalist and TV presenter, remarked, “Passionate about French art de Vivre, in love with our heritage and our history, Zaya S. Younan has invested in France to revive historic properties and open them up to those who dream of castle living. By hiring the best artisans who respect the ancestral way of life, this Californian esthete has transformed his French castle-hotels into attractive touristic settings, with golf courses, swimming pools, all the modern comforts. Zaya Younan understands better than anyone that the hidden treasure of France is its heritage, and we should capitalize on this to develop our touristic attractiveness.”
At the award ceremony, Prefect Bernard Gonzalez stated, “This award is a tribute of gratitude from the French government to the important work done by Zaya Younan in our country. The large investments made during the last few years have not only saved and restored magnificent historic monuments but also contributed to developing economic activity and employment in the field of tourism, which is a strategic sector for France. It's an honor for me to hand over this gold medal to a great and true friend of France."
Mr. Younan acknowledged, “I am deeply honored to receive this prominent award for tourism, as I admire French history, tradition, décor, and art of living. France is a country that has a magnificent past and glorious future. I believe “Everyone deserves to spend a night in a castle. My goal is for all people to be able to afford a moment of luxury at reasonable prices.”
Created in 1989, the distinguished Gold Medal for Tourism was awarded to Zaya S. Younan by Jean-Yves Le Drian, the Minister of Europe and Foreign Affairs, and Bruno Le Maire, the Minister of Economy and Finance. It is given to individuals for outstanding and valuable professionalism in developing tourism in France.
In the past three years, La Grande Maison Younan Collection has acquired seven 4-star luxury chateau-hotels and resorts in France including: Château de Beauvois, Château Le Prieuré, Château de la Perrière, Hotel Saint-Martin, Château de Vaugouard, and Château Germond. The newest hotel, Alexandra Palace, is a 5-star luxury resort that will have its grand opening in spring 2019. Mr. Younan emphasized, “I will continue to use my expertise and energy to invest in France, promote France, and bet on France.”
About Younan Collection
The Younan Collection is a global, private equity company that acquires and manages worldwide assets, including Younan Properties. The brand specializes in acquiring a broad array of businesses through its subsidiaries Younan Properties, and through La Grande Maison Younan Collection, which owns and operates 4-star hotels and resorts throughout the Loire Valley, including Chateau de Beauvois, Hotel Saint-Martin, Chateau Le Prieure, Chateau du Petit Chene, Golf des Forges, Golf du Petit Chene, MPA Communication, Chateau la Croix Younan, a Bordeaux vineyard, and Château de la Perrière.