Golf: Three New Resorts Around The Greens
Two remarkable hotels have just opened on the courses of L'Isle-Adam and Mazieres-en-Gatine. And Puerto Cancun, Mexico, will benefit from a vast complex inaugurated this November 1st.
By Denis Lebouvier
Posted on November 3, 2019, at 10:00 pm
In Isle-Adam, The Domaine des Vanneaux
After, in particular, the rehabilitation of Lutetia Jean-Michel Wilmotte continues his work along the fairways of the golf course of L'Isle-Adam (Val-d'Oise), forty-five minutes north of Paris. The architect had already designed the clubhouse layout, giving a very contemporary life to rustic farm buildings. In the spirit of a traditional farmhouse in a courtyard,
Le Domaine des Vanneaux offers spacious, uncluttered rooms with balconies, overlooking a large patio, a beautiful outdoor swimming pool, and spa. Before enjoying this winter, the jacuzzi in front of one of the five chimneys, the Zen atmosphere of the new establishment is based on the simplicity of design, the choice of refined materials with walnut cladding or bold muted colors. The elegance is set on the gastronomic table La Plume of the young chef Pierre Meneau, open on weekends, which aims from now on a first star. A recognition already solidly cultivated by theL'Isle-Adam golf course inaugurated in 1995 on a drawing by American architect Ronald Fream. With a hilly and wooded terrain, the course treats its solid technical reputation with impeccable maintenance.
Nine new holes are among the short-term projects of Chinese owners (the Hong Kong-based Hong Kong-based investment fund First Hong), Domaine des Vanneaux Hotel Golf & Spa MGallery by Sofitel (Tel: 01.34.08.40.60; Accorhotels.com ). 67 rooms including 8 suites, 2 restaurants - La Plume and Le Piaf - 1 bar, 1 outdoor pool, 1 spa with fitness room. Rooms between 250 € and 350 €, suite between 600 € and 800 €.
Golf ofL'Isle-Adam (01.34.08.11.11; Golfisleadam.com ). 18 holes, par 72, 6,188 m. 20% discount for resort residents: green fee 79 € on weekends, 60 € on weekdays.
Near Niort, The Resurrected Castle
The Chateau du Petit Chene renamed Alexandra Palace, is classified as a historical monument. It reopened its doors in June 2019.
On the Petit Chene golf course in Mazieres-en-Giitine, the 17th-century castle became the Alexandra Palace hotel. Purchased in 2015 by American billionaire Zaya S. Younan, the historic monument suffered a serious fire at the beginning of its renovation before celebrating its opening this summer. A 5-star hotel with 20 rooms in the style of Grand Siecle and a remarkable restaurant run by chef Ludovic Dumont, in a setting of 70 hectares of parkland and ponds.
In Mexico, A Majestic Creation
At 15 minutes from the beautiful course of Puerto Cancun, signed Tom Weiskopf, the Majestic group opens on November 1st a new address: 338 rooms are located in the Elegance Club for adults, enjoying the vast spa in front of the coral reef. To celebrate the event, the first guests will enjoy a massage and a lobster dinner.
Greens du Monde (Tel .: 04.94.55.97.77; Greensdumonde.com ). From € 3,522, with flights, 7 nights "all-inclusive" at the Majestic Elegance Playa Mujeres, 3 green fees.
Luxury Lounges Offer Exclusive Amenities Only at Younan Collection Hotels
July 12, 2019, PORTUGAL & FRANCE—El Septimo Geneva, SA, maker of world-renowned premium cigars, has announced the opening of its first El Septimo Cigar Lounges at two Younan Collection luxury hotels - Malibu Foz Resort in Portugal, and Alexandra Palace in France. Malibu Foz is a 4-star beach resort, located in the heart of Figueira da Foz: a lush, historic beach community in central Portugal. Alexandra Palace is a newly restored 17th-century French château, renovated into a 5-star hotel with a golf course and spa, located in the Loire Valley. Both hotels are part of the growing luxury brand La Grande Maison Younan Collection.
Zaya S. Younan, Chairman & CEO of Younan Company and Younan Collection, addressed the growing interest in experiential luxury by travelers worldwide. “We work hard to create an exceptional environment that is second-to-none. Our research has shown that guests desire an immersive experience when they visit our hotels. It begins with the ideal location, exquisitely designed interiors, gourmet dining experiences, and grand cellars housing over 100,000 of the world’s rarest wines. We are introducing El Septimo Cigar Lounges as a further expression of the luxury lifestyle. Unlike traditional cigar retail outlets and lounges, we provide a unique and exclusive experience, as each member of our staff is trained to provide 5-star luxury service for every guest.”
The lounges are the first of its kind, being the only locations in the world to offer all 38 blends of El Septimo Cigars. With 38 cigar varieties from which to choose, El Septimo provides an assortment for premium cigar lovers, both men, and women, ranging in aroma, strength, gauge, flavor, and combustion. Guests will be able to purchase a variety of El Septimo’s premium cigar accessories by the end of 2019, which will be exclusively sold at El Septimo Lounges. The lounges are open to both guests and the public while offering exclusive monthly and annual memberships.
Not only has El Septimo reinvented how a premium cigar should be made, but it has redesigned smoking one to be an exclusive, all-encompassing, luxurious experience. At Malibu Foz, guests have the option to smoke an El Septimo Cigar while lounging in private cabanas poolside or in the resort’s cinema theater, both where cuisine from the world-renowned Mensa Italian Restaurant and a full array of top-shelf liquor and wine can be enjoyed. Inside the cozy and lavish lounge, guests can enjoy a state-of-the-art ventilation system through a retractable glass ceiling, gazing at the stars while smoking an El Septimo Cigar.
The El Septimo Cigar Lounge inside Alexandra Palace features stunning décor nestled inside the centuries-old wine & cognac cellar, epitomizing the romantic and historic ambiance of the 17th-century French château. Guests are offered private tastings to pair the world’s rarest cognacs and wines with the perfect El Septimo Cigar in the 100,000 bottle cellar. Visitors can further enjoy the exclusive amenities of the 5-star hotel through the tennis courts, spa, Daniel’s Gastronomic French Restaurant, and impressive 18-hole golf course, all of which provide a glimpse into the castle lifestyle.
El Septimo cigars are premium, hand-rolled, puro cigars with fillers made of Costa Rican leaf. The cigars are rolled using the traditional Entubar Cuban rolling technique, which creates an incredibly dense, slow-burning cigar that draws incredibly easy and captures all of the blend’s optimal flavors. The tobacco is aged anywhere from 5 to 15 years, allowing the oils and flavors to develop while leaving behind an unusually rich and creamy smoke. El Septimo has put significant resources into market research, testing, and blending processes while utilizing its old-world techniques to mirror the process of aging and blending fine wine.
The Younan Collection will be opening 20 more El Septimo Cigar Lounges in strategic locations worldwide by the end of 2019, allowing customers to be fully immersed in the 5-star service that exemplifies Younan Collection hotels.
About Younan Company
The Younan Company is a global private equity firm that specializes in acquisitions and management of various assets and companies in the luxury consumer space. The company’s strategy is to build a portfolio of luxury products and properties, and lifestyle companies and services. Today, The Younan Company is recognized as a global luxury brand with more than $1.2 billion in assets under management through its subsidiaries Younan Properties and La Grande Maison Younan Collection. The Younan Collection owns and manages luxury hotels and resorts in France, including Château de Beauvois, Hôtel Saint-Martin, Château Le Prieuré, Alexandra Palace, Château de Vaugouard, and Château de la Perrière, premium cigar maker El Septimo Geneva SA ; Golf des Forges, Golf du Petit Chêne, Golf d’Avrillé, and Golf de Vaugouard ; two vineyards in Saint-Emilion, including Château la Croix Younan, and Château La Garelle, and MPA Studio de Création in Paris. It recently acquired its first beach resort, Malibu Foz Hotel and Resort in Figueira da Foz, Portugal.
For three years, American billionaire Zaya Younan has been discreetly buying French castles to transform them into luxury hotels. So far, he has already invested more than 100 million euros in France. He plans to double this budget by the end of 2019.
His motto? "Everyone deserves a night in a castle". At 54, the American businessman Zaya Younan has a fortune estimated at two billion euros. For three years now, this real estate magnate based in Los Angeles has discreetly bought French castles to turn them into luxury hotels. To date, he has already invested more than 100 million euros in France and this budget will double by the end of 2019, assures the billionaire who has a degree in engineering.
Established in France in the annex of Château de Beauvois, his company "La Grande Maison Younan Collection" has already acquired seven luxury 4-star chateaux-hotels including Le Prieuré and La Perrière *, with a price range starting at 100 euros per night. Alexandra Palace, his new 5-star hotel and resort located in Mazières-en-Gâtine opened to the public on June 8, after a multimillion-dollar "stone by stone" reconstruction. Zaya Younan’s goal is to buy up to 25 hotels in France and to make La Grande Maison "one of the largest companies in France," like LVMH, which this self-made man gladly cites as a "model."
The French art of living
"France has always amazed me," Zaya Younan confesses. "I felt that it was time to invest in France, after seeing many castles or very beautiful homes that were little or very poorly maintained. So it was necessary
to transform these places so that they become sites capable of generating jobs". Last October, the billionaire boasted of having already created more than 300 salaried jobs in France and nearly 150 seasonal jobs.
Marc Chevallier, General Manager of La Grande Maison explains that the occupancy rate of these establishments is between 50 and 60%, with growth that is "very strongly performing." According to Hermine de Saint-Albin, a consultant specializing in tourism and author of the report "Tourist Valorization of Historic Monuments” published in March 2018, "La Grande Maison’s concept is good." "Zaya Younan emulates the French art of living that makes Americans dream, but also this new clientele from Russia, Brazil, China or India who is looking for these types of products."
If the entrepreneur’s priority is not making immediate profits, La Grande Maison, which has also acquired the luxury cigar company El Septimo and the Parisian design studio MPA is already starting to establish a new strategy. "We want to start developing our hotel business in Paris because this activity is more lucrative, which is vital for our development," said Marc Chevallier.
Le château Le Prieuré
Especially since there is not a lot of competition in France. Some even got burned, such as the Hôtels & Patrimoine chain, created in 2013, which managed the Sedan Castle and Le Couvent Royal in Saint-Maximin, which had to stop its activities in December 2018. Only the operator Châteauform' is still positioned in this neglected niche, but it is exclusively reserved for business tourism. Hermine de Saint-Albin points to economic motivations, which obstruct the development of this tourist activity. "Due to the cost, we have not yet found companies that could seize this potential," she points out. For their part, "the great castles of France have not willingly launched into the hotel sector," she observes. Even though Chambord made some efforts, completely modernizing its hotel. "The fact that it comes from an American slightly breaks my heart," laments this consultant specializing in tourism.
To accelerate its activity in France, Zaya Younan enjoys a major advantage. A fervent defender of Emmanuel Macron’s economic policy, he discloses that he also knows Stéphane Bern very well, "who showed a great interest in our project." "I have met him many times, and he has been a great help to us," Zaya Younan readily acknowledges. For example, Stéphane Bern served as an intermediary in the selection of certain architects. He arranged some meetings and even served as a translator sometimes.
A proximity that helped the American entrepreneur receive the prestigious Gold Medal of Tourism by the French government in January. "This Californian esthete has made French castles attractive tourist centers, equipping them with all the modern comforts, while respecting an ancestral way of living," Stéphane Bern recognizes. He adds, "Better than anyone, Zaya Younan understood that heritage was the hidden treasure of France which only wanted to be exploited more to develop our tourist activity."
At Château de Beauvois, acquired by Zaya Younan in February 2017, the arrival of the "very involved" American billionaire was "a miracle," acknowledges Solène Dubois, Sales and Marketing Director of La Grande Maison Younan Collection, whose headquarters has forty employees. Before the entrepreneur decided to buy Beauvois, this establishment and the nearby Château Le Prieuré, which until then had been managed by Les Grandes Etapes Françaises, were indeed destined to close.
But near Angers, in the municipality of Avrillé, the arrival of the rich investor was not as well received. Hadrien Ormières, whose company SEGR managed Château de la Perrière from October 2008 to 2018, can attest to this. In litigation with the town hall of the city managed by Marc Laffineur, its convention of occupation of the castle was planned until 2031. But in September 2017, the city took measures to terminate this agreement. Despite an appeal for interim relief, Hadrien Ormières had to leave the premises in August 2018 to make way for the new owner Zaya Younan, who acquired the castle and its adjoining golf course for 2 million euros.
Le château La Perrière
"Certainly, we badly accepted Mr. Younan’s arrival," he says. Even if he specifies that he has no dispute with the billionaire, but with the town hall of the city. "Despite some unpreparedness of Zaya Younan, the handover was made as intelligently as possible" and all 11 employees were rehired, despite some blunders in the first three months. Some displeased people still point to the new owner’s somewhat questionable decorative choice of... And the dispute is still not resolved, knowing that Hadrian Ormières’s company had invested 1.2 million euros in equity for a hotel project similar to the one that La Grande Maison Younan Collection wants to build. The project to build a 4-star hotel with 80 rooms in Château de la Perrière’s park still seems to be on the agenda in 2019.
Nothing will stop Zaya Younan whose motto is: "I want to create what is impossible, I want to do something that no one else can do." His next challenge? Create a European Silicon Valley by establishing a start-up incubator in France
Luxury chateaux-hotels acquired by La Grande Maison Younan Collection:
- Château de Beauvois, in Saint-Etienne-de-Chigny (Indre-et-Loire)
- Hôtel Saint-Martin in Saint-Maxeint-l'Ecole (Deux-Sèvres)
- Château Le Prieuré in Chênehutte-Trèves-Cunault (Maine-et-Loire)
- Château de la Perrière et Golf in Avrillé (Maine-et-Loire)
- Alexandra Palace - formerly Château du Petit Chêne - in Mazières-en-Gâtine (Poitou-Charente)
- Domaine et Golf de Vaugouard in Fontenay-sur-Loing (Loiret)
- Château de Germond-Rouvre (Deux-Sèvres)
Paris Studio to Provide Interior Decor and Displays for Two Vineyards
PARIS, MAY 6, 2019 – La Grande Maison Younan Collection has selected MPA Studio de Creation in Paris to design POS wine displays for its two major vineyards, Chateau la Croix Younan and Chateau La Garelle, in Bordeaux, France. MPA also is providing interior design services at Younan Collection’s new 5-star hotel, Alexandra Palace, which opens on June 8 in Mazières-en-Gâtine.
Alexandra Palace will have one of the largest wine caves in France that will hold 100,000 bottles of wine. Zaya S. Younan, Chairman & CEO of Younan Collection and Younan Properties, stated, “With each company we acquire, our goal is to elevate the brand to embody our mission of creating luxury within reach. With our vineyards, we have been rebuilding the names of Chateau la Croix Younan and Chateau la Garelle and we are proud to showcase such quality wines in all our restaurants for our guests to see. MPA Studio de Creation has pure talent when it comes to displaying luxury goods including fine wines and spirits.”
The global creative studio was acquired by Younan Collection in May of 2018 to help expand the luxury design group through new investment in technology and talent. The firm’s team, with expertise in design, art, and retail, channel their luxury point of view to help clients communicate their brands. MPA has a strong client roster in luxury beauty, fragrance and retail and the team are honored to take on such a task from Younan Collection.
While making a name for itself in French fine wine, the Younan Collection team has been working collaboratively with the French government and has employed hundreds of craftsmen to rebuild Alexandra Palace (formerly Chateau du Petit Chene) since a catastrophic fire nearly destroyed the 500-year old historic castle in 2016. As part of its assignment, MPA Studio de Creation is furnishing the second floor of the castle-hotel.
Younan remarked, “We have been working very hard the last three years to make Alexandra Palace the most magnificent 5-star hotel in the region. We chose MPA to design the interior because we know the team’s talent and their hard work always produces wanted results.”
MPA Studio de Creation is located at 30 Boulevard de Reuilly, Paris. +33 1 44 86 09 10.
About Younan Company
The Younan Company is a global private equity firm that specializes in acquisitions and management of various assets and companies in the luxury consumer space. The company’s strategy is to build a portfolio of luxury products and properties, lifestyle companies and services, and it is recognized as a global luxury brand with more than $1.2 billion in assets under management through its subsidiaries Younan Properties, and La Grande Maison Younan Collection. The Younan Collection owns and manages luxury hotels and resorts in France including Château de Beauvois, Hôtel Saint-Martin, Château Le Prieuré, Alexandra Palace, Château de Vaugouard, Château de la Perrière; premium cigar maker El Septimo Geneva SA ; Golf des Forges, Golf du Petit Chêne, Golf d’Avrillé, and Golf de Vaugouard ; two vineyards in Saint-Emilion, including Château La Croix Younan, and Château La Garelle, and MPA Studio de Création in Paris. It recently acquired its first beach resort, Malibu Foz Hotel and Resort in Figueira da Foz, Portugal.